The 4Ps

So, one of my fag-hags is one of those fabulous, educated black chicks who lovessssssssss men! (don’t we all… well, except my lovely Lesbos). And, in addition to coordinating her ward-robe, being the chief adviser on hair, make-up and boyfriend issues, I have pledged to help her study for her exams.

So, during one of our study sessions, she was rambling on and on about some sort of marketing mix or whatever and something about 4-Ps. But during her rambling (and me trying to figure it out) she was making an analogy about a product of some sort and how to use this ‘marketing mix’ to get the product sold. So, being the attentive fabulous guy that I am, I asked her to explain to me what the hell this marketing mix is! Well, she said (quiet eloquently too… You go girl!!!) that the marketing mix refers to the PRODUCT, PRICE, PLACE and PROMOTION a company uses to sell off a good/service. And then she went on and on about how the PRODUCT is what is being offer to the customer; the PRICE is what the customer is willing to pay for the product; the PLACE is where you get that product at and the PROMOTION is what the company does to get the customers’ attention.

So, after chit chatting with her and helping with the studying, it got me thinking of the 4Ps! – If a company has a product that it wants to sell to a customer in order to satisfy a need and that company can mix the right cocktail of ‘’Ps’’ in order to attract and retain a customer, why can’t we do this? Huh? Why not?  Then I thought, what are my 4Ps? Do I have a ‘P’, more so 4? Do you? Does everyone? Then I wondered, if guys are really serious about dating and finding that right guy, wouldn’t we have to address our ‘Ps’. Wouldn’t we need to identify what exactly our ‘’product’’ is? Wouldn’t we need to cost our ‘’product’’ and state what will it take for a ‘’customer’’ to acquire this precious merchandise?  Wouldn’t we need to apply a pricing strategy? – whether premium pricing, psychological pricing, competitive pricing, or penetration pricing ( I just like the sound of this one…lololol). But think about it! Wouldn’t we need to determine where is the best location for potential ‘’customers’’ to find the ‘’products’’ and maybe take some time to learn about the various qualities and attributes that the ‘’product’’ has? Wouldn’t we need to device strategies to draw ‘’customers’’ attention? – Whether by personal selling, direct mail or public relations. Well, I think so! I think this is the answer we have been searching for! The 4Ps!

Needing more clarity on this ‘’Ps’’ issue, I called back my fag-hag-turned-star-student to ask her to explain in more details what these ‘Ps’ are about. Then, according to her [I hope you trust her as much as I do], the ‘’product’’ would certainly be us guys (or me, Dwayne). The ‘’product’’ would represent what we have to offer to a potential ‘’customer’’ (boyfriend/partner): that is, our personalities, our hearts, our individualisms, our commitment to love and our ability to be loved, our beautiful minds (as a recent commenter on my blog has pointed out), our fabulous bodies (well, at least yours… mine is a train-wreck), our killer ass and abs (well, I have the ass.. as for the abs.. nope), our passionate kisses and award winning oral skills, among other (if you know what I mean J). And both of us know that with any good product, the package J is important! Presentation! Presentation! Presentation!

Having a fabulous product is one thing. Now we need to determine the market value of that ‘product’. So, she said that the ‘’price’’ tells the ‘’customers’’ how much they will need to spend in order to acquire the ‘’product’. Then, according her (again, do you trust her?) the ‘price’ is what your ‘’customer’’ has to lay on the table to ‘’win the bid of purchase’’. That is, his heart; his respect for you; his commitment to loving you unconditionally; his ‘sex-buddy’ or whatever (he has to give this up); and of course his luscious lips, charming smile, ripping abs and blue eyes that just captivate you and win you over.

So with a ‘’product’’ on the market and a ‘’price’’ attached to it, the next ‘P’ to worry about is the ‘’promotion’’ (how the hell are you going to get the attention of your ‘customers’). What can you do to attract that fabulous dashing guy you have had your eye on all this time? What chic outfit can you whip up to maximize your assets and minimized your flaws? What signs/messages can you send to the target ‘customer’ to say, ‘‘Hey boo. I like you. I dig you. I am available. Come over here and poke around a little.’’? So, maybe a direct approach is needed in some cases. Drive or die, BITCH!! Approach the ‘customer’ directly, either my mail or face-to-face. With this approach you know if the ‘customer’ is interested within minutes of the first contact. This is a risky move, but with great risks come great rewards! If you are not so brave to pull off a face-to-face encourage, there is always the ‘’PR Department’’ (close friends, fag-hag, mutual friends) to work on that ‘customer’. A good ‘’PR Department’ is a close friend, fag-had or mutual friend who goes in for ‘the kill’ for you and promote the ‘product’ by selling the good points of the ‘products’ and try to spike the ‘customer’s’ interests in the ‘product’. An effective ‘’PR Department’ tries to arrange a one and one ‘sampling’ of the ‘product’ via a lunch date, a movie, a lyme, a BBQ invite, cocktails after work or whatever.

‘’Place’’…..What do you think this mean? It’s not sleazy motel where you are going to ‘’do it’’ with the guy! (Well, it can be if you want it to be… lolol)… So, I asked my little star-student what does ‘place’ mean and after she franticly flips through her notes she came out with, ‘’where ever the customer has to go to acquire the ’product’.’’  So, this could be anything from a sleazy bar on some back street to dating online. The ‘’places’’ greatly depend on what city you are in. It could be at a library; a nice chic bar which serve excellent cocktail on coasters; the movies; a trendy gay club in Doyama-cho (Osaka); a sports bar and grill in New Kingston (Jamaica….. Do I hear an Amen? Hmmm mmm); a art gallery in Manhattan (New York); a night club in Delhi (India… Don’t get me started… LOLOLOL); riding the train and starting to chit chat with a cute guy who is sitting beside you; while shopping for that spring sweater to pair with your dynamite-of-a-pant. But where ever the ‘place’ might be, it’s important that the ‘customer’ interfaces/interacts with the ‘product’ and get a good idea of exactly what the ‘product’ has to offer and if that ‘product’ is exactly he (the ‘customer’) needs.

When a ‘customer’ goes shopping, he goes with the intention of finding a ‘product’ to satisfy all his specific needs. With the right marketing mix, that precious merchandise could land in the shopping bag of an ideal ‘customer’. All it takes is the correct combination of the 4Ps! Do you know your ‘Ps’? What are they? Ensure that the next time you place your ‘product’ on the market for a ‘Purchase with no refund option’ you pure all your ‘Ps’ in a cocktail mixer and mix the helllllllllllllllllll out of your Ps until you get the correct combination and pour yourself a cocktail of winning ‘Ps’.  The 4Ps: my marketing mix(er).


9 Comments (+add yours?)

  1. Sudden_Whiplash
    Apr 30, 2011 @ 12:54:31

    Wow. You have such a sharp mind and I ALWAYS learn something real-world constructive while figuring ‘me’ out reading your points of view. LOVED this one…Fierceness Galore..Now let me go test my P’s out. 😉


    • fromtops2bottoms
      Apr 30, 2011 @ 13:01:13

      Oh….B…. I meant SUDDEN WHIPLASH….. I saw a vintage Dior bag in a little shop and I thought of you…. It looks like I have to go and HUSSLE the $$ and get it for you! Mi love you u see!! cho…


  2. Fiyu Pikni
    May 01, 2011 @ 06:00:38

    A sumoch effort you afi put een fi find man my yuut? LOL

    Just kidding… 🙂

    I like your theory, but I’d rather not think about dating so systematically. Sometimes we fall for people just because they’re great to talk to, even when the 4P’s no set good.


    • fromtops2bottoms
      May 01, 2011 @ 10:33:34

      Ha ha ha ha…. Weh you seh.. a STRESS!! Can I tell you!!!

      Well, I believe there must be a system! Maybe I am wrong!!! WHY ME STILL SINGLE (wait.. DONT answer that!!)…LOLOL

      Yeah.. sometimes the 4Ps nuh set good fi true! lolololol…


  3. Angelique
    May 19, 2011 @ 09:41:40

    You see that’s the thing I like with your blogs..its so universal not just centred around gays(although quite applicable for a lustrous femme) but can be applied to all genres, if I can called them that, of the dating word…we definately all need to work on our P’s. I am gonna have to re-read this and start at the top…and probably Baby T can help me with marketing from her ‘look ya’ enterprise. I love it though. Damn dude u r getting good!


    • fromtops2bottoms
      May 19, 2011 @ 12:30:05

      Well, that’s my intention sweetie. Although it’s coming from a ‘gay’ perspective and at times it may seem as if its too GAY, but it is so applicable in a… hear it comes….”normal” relationship. LOLOLOLOL… I’ve been analyzing my Ps like crazy!!!!!


  4. Angelique
    May 19, 2011 @ 09:45:06

    Not gonna say dude again…..


  5. Timika
    May 08, 2012 @ 16:20:07

    Amazing post! I am happy that I read it. I am going to bokmark for reading later =)


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